Starter Package: Your First Step to Owning Your Online Store — Away from Etsy and Amazon

By Bastion Prime | WooCommerce Migration Specialists

You’ve been selling on Etsy or Amazon for a while now. You have real customers, real reviews, and real sales. But every month, a significant chunk of your revenue disappears into marketplace fees before you even get to count it as income.

You’ve thought about building your own store. But the idea feels complicated, expensive, and risky. What if your sales drop? What if you lose your customers? What if the technology is too hard to manage on your own?

That’s exactly why we created the Starter Package. It’s the simplest, fastest, and most affordable way to move your Etsy or Amazon shop to your own professional WooCommerce store — without the technical headache, without the risk, and without the wait.

What Is the Starter Package?

The Starter Package is our entry-level WooCommerce migration service designed specifically for small Etsy sellers and Amazon Handmade vendors who are ready to take their first step toward independence.

For $2497, we migrate up to 50 products from your current marketplace to a fully functional, mobile-optimized WooCommerce store — ready to take orders in 10 business days.

This is not a template dropped on a cheap server. This is a professionally built e-commerce store, configured from the ground up to convert your visitors into buyers. Every element — the product pages, the checkout flow, the payment setup — is optimized for one thing: making sales.

Who Is the Starter Package For?

The Starter Package is the right choice if you recognize yourself in any of the following:

You sell on Etsy and you’re losing too much to fees. Between the 6.5% transaction fee, listing fees, payment processing, and the mandatory Offsite Ads program, Etsy sellers with a $3,000 monthly revenue can easily lose $350 to $500 every single month. That’s money that belongs in your pocket — not Etsy’s.

You sell on Amazon Handmade and your brand is invisible. Amazon doesn’t let your customers know they’re buying from a real person. You have hundreds of completed orders and zero direct customer relationships to show for it.

You have up to 50 products in your catalog. The Starter Package is designed for focused product lines — handmade goods, small-batch physical products, artisan collections. If your catalog is tight and curated, this package is built for you.

You want to be live fast. Ten business days from kickoff to launch. No months-long projects, no endless revision cycles. You brief us, we build, you launch.

You don’t want to deal with the technical side. You make the products. We handle the technology. That’s the deal.

The Real Cost of Staying on Etsy and Amazon

Before we get into what’s included in the Starter Package, let’s talk about what you’re actually paying to stay on the marketplace — because most sellers underestimate it significantly.

Here’s what a typical Etsy seller with $3,000 monthly revenue actually pays:

That’s $5,220 per year going to Etsy — for a seller doing just $3,000 a month.

The Starter Package costs $2497. At $435 saved per month, it pays for itself in less than three months. Every month after that, you keep the money that was going to Etsy.

For Amazon Handmade sellers, the math is even more compelling. Amazon charges a flat 20% referral fee on jewelry and most handmade categories. On $5,000 monthly revenue, that’s $1,000 every single month — or $12,000 per year — handed to Amazon before you count a single dollar of profit.

What’s Included in the Starter Package

Here is exactly what you get when you choose the Starter Package.

Full Product Migration — Up to 50 Products

We transfer every product from your Etsy or Amazon listing to your new WooCommerce store. This includes product titles, full descriptions, all photos in their original quality, pricing, and all variants — sizes, colors, materials, whatever options your products have.

We don’t just copy and paste. We review each listing during the migration and optimize the structure for your new store. Product titles are cleaned up for SEO. Descriptions are formatted for readability. Photos are properly sized for fast loading.

Nothing gets lost. Nothing gets left behind.

Mobile-Optimized Store Design

More than 70% of online shoppers browse and buy on mobile devices. Your new WooCommerce store is built to look and perform perfectly on every screen size — from a 27-inch desktop monitor to the smallest smartphone.

The design is clean, professional, and centered around one goal: making it easy for your customers to find what they want and buy it. No clutter, no distractions, no confusing navigation.

Payment Setup — Stripe and PayPal

We configure and fully test both Stripe and PayPal on your store before launch. Your customers can pay by credit card, debit card, Apple Pay, and Google Pay — all the payment methods American shoppers expect.

Stripe charges 2.9% plus $0.30 per transaction. That’s it. No monthly fees, no hidden charges, no referral fees. Compare that to what you’re paying Etsy or Amazon and the savings are immediate.

Review Migration and Social Proof

Your Etsy reviews represent years of trust that you’ve built with real customers. We don’t let that go to waste.

We migrate your best reviews from Etsy and display them prominently on your new store — on the homepage, on product pages, and at checkout. Your new visitors see immediately that real people have bought from you and loved the experience. That social proof converts browsers into buyers.

Guest Checkout and One-Page Checkout

One of the biggest reasons shoppers abandon their cart is being forced to create an account before buying. We eliminate that barrier entirely.

Guest checkout is enabled from day one — your customers can buy without signing up for anything. The checkout process is condensed to a single page with the minimum number of fields required. The fewer steps between “I want this” and “order confirmed,” the more sales you make.

Google Analytics 4 Setup

We connect your store to Google Analytics 4 before launch so you can see exactly where your traffic is coming from, which products are most viewed, and where customers drop off in the purchase process.

This data is yours — not Etsy’s, not Amazon’s. For the first time, you’ll actually know who your customers are and how they found you.

Loom Walkthrough Video

We record a 20 to 25-minute Loom video walking you through every aspect of managing your store — how to add new products, process orders, update pricing, and make basic changes to your store content.

You don’t need any technical background to run your WooCommerce store. If you can use Etsy’s seller dashboard, you can manage your WooCommerce store. The Loom video shows you exactly how.

The 10-Day Launch Process

Here’s exactly how the Starter Package works from the moment you sign up to the moment your store goes live.

Day 1 — Kickoff and Brief You fill out our onboarding questionnaire — your brand colors, design preferences, domain name, and any specific requirements. We review your current Etsy or Amazon shop and create a migration plan.

Days 2 to 4 — Design and Structure We build the core structure of your store — homepage, shop page, product page template, about page, and contact page. We share a preview with you for feedback and approval before moving forward.

Days 5 to 8 — Product Migration We migrate all your products — titles, descriptions, photos, variants, and pricing — from Etsy or Amazon to your new WooCommerce store. Each product is reviewed and optimized during the transfer.

Days 8 to 9 — Payment and Technical Setup Stripe and PayPal are configured and tested with real transactions. Google Analytics 4 is connected. Checkout flow is tested on desktop and mobile. Speed is optimized.

Day 10 — Launch Your store goes live on your domain. We send you the Loom walkthrough video and hand over full access to every account and system we’ve set up for you. Your store is ready to sell.

What Happens After Launch?

Your store is live — now what?

The most common question we get from new store owners is: “How do I bring my Etsy customers to my new site?” This is the right question to ask, and the answer is simpler than most people think.

Keep your Etsy shop running in parallel. You don’t have to close your Etsy shop the day your new store launches. Many sellers keep both running for six to twelve months, gradually shifting their traffic and customer relationships to their own store. Etsy becomes a traffic source, not your entire business.

Include a card in every package. Every order you ship from Etsy or Amazon is an opportunity. A small printed card — “Shop directly on our website and save 10% on your next order — [yourstore.com]” — is legal, costs almost nothing, and converts a surprising percentage of marketplace buyers into direct customers.

Update your Etsy bio and social profiles. Your Etsy shop bio, your Instagram bio, your Pinterest profile — all of these should link to your new website. This is free traffic that you’re probably leaving on the table right now.

Start collecting emails from day one. Your new WooCommerce store has an email capture popup from launch. Every visitor who subscribes is a direct line to a potential customer — one that no marketplace can take away from you.

If you want a complete step-by-step plan for transitioning your audience from Etsy or Amazon to your own store, our Growth Package includes a 90-day First Sales Playbook that covers exactly this.

Starter vs Growth: Which Package Is Right for You?

The Starter Package is the right choice if you have up to 50 products and your primary goal is getting your own store live as quickly and affordably as possible.

The Growth Package ($3,997) is the right choice if you have up to 200 products, or if you want email automation built in from launch — abandoned cart recovery, welcome series, post-purchase emails, and the 90-day First Sales Playbook.

Here’s a quick comparison:

If you’re unsure which package fits your situation, book a free consultation — we’ll tell you honestly which one makes more sense for your business.

Frequently Asked Questions

Do I have to close my Etsy shop when I launch my new store? No. We recommend keeping your Etsy shop active as a secondary sales channel while you build direct traffic to your new store. Many of our clients run both in parallel for months before gradually reducing their marketplace presence.

What if I have more than 50 products? If your catalog exceeds 50 products, the Growth Package (up to 200 products) or Premium Package (unlimited products) would be a better fit. Book a free consultation and we’ll recommend the right option for your specific situation.

Will my store work on mobile? Yes. Every store we build is fully responsive and tested on multiple devices and screen sizes before launch. Mobile performance is a priority, not an afterthought.

What platform do you build on? We build exclusively on WordPress with WooCommerce and Elementor Pro. This is the most widely used e-commerce platform in the world, which means you’ll never be locked into a proprietary system. If you ever want to work with a different developer in the future, your store is fully portable.

How do I pay for the project? We take 50% upfront to begin the project and 50% on the day of launch. We accept payment via Stripe and PayPal.

What happens if I’m not happy with the result? We include revision rounds at each stage of the project — you approve the design before we migrate products, and you approve the full store before we launch. We don’t move forward without your sign-off at each step.

Do I need any technical knowledge to manage my store after launch? No. The Loom walkthrough video we provide covers everything you need to know to manage your store day-to-day. If you can manage an Etsy shop, you can manage a WooCommerce store.

Ready to Launch Your Store in 10 Days?

You’ve built something real. You have products people want to buy, reviews that prove it, and customers who keep coming back. The only thing standing between you and keeping 100% of your revenue is the marketplace taking its cut every single month.

The Starter Package gives you a professional WooCommerce store, fully migrated from Etsy or Amazon, live in 10 business days, for $1497. At the fees most sellers are paying Etsy or Amazon, this investment pays for itself in two to three months — and then keeps paying you back every month after that.

Stop feeding the marketplace. Start owning your store.

Book a Free Consultation →

Not sure if the Starter Package is right for you? Book a free 30-minute consultation and we’ll review your current Etsy or Amazon setup, calculate exactly how much you’re losing in fees, and recommend the right package for your business — no obligation.

Bastion Prime is a UK-registered e-commerce agency specializing in WooCommerce migration for Etsy, Amazon, and eBay sellers in the USA. We build stores that sell — not just websites that exist.