How to Migrate Amazon Product Reviews to WooCommerce Without Losing Schema Rich Results

Published by Bastion Prime | Edited by Heorhi Tratsiak, CEO

You have 1,200 reviews on Amazon. A 4.8-star rating. You built that reputation over three years. Then you migrate to WooCommerce. You copy your products, set up your theme, launch the store. And your reviews? Gone. Your product pages show zero stars. Google stops showing your rich snippets. Your conversion rate drops 40%. Here’s exactly how to move your Amazon reviews to WooCommerce — and keep every star, every snippet, and every bit of trust.

I learned this the hard way. My first WooCommerce migration ignored reviews. I thought customers would leave new ones. They didn’t. I spent six months begging for feedback, running giveaways, and watching my competitors outrank me. On my second migration, I got it right. The client kept their 4.9 rating, their Google rich results, and their sales.

This guide walks through every method. No developer required for the basic approach. But even if you hire someone, you need to know what to ask for. Let’s fix your reviews.

Part 1: Why Your Amazon Reviews Matter More Than You Think

Amazon reviews are not just customer feedback. They are structured data that Google uses to generate rich snippets. Those snippets show star ratings, review counts, and sometimes price and availability right in the search results. When you migrate to WooCommerce without your reviews, those snippets disappear.

Here’s what you lose:

• Click‑through rate (CTR). A product with star ratings in search results gets 30–50% more clicks than the same product without them.
• Trust. A product with zero reviews on a new site looks suspicious. Shoppers assume something is wrong.
• Conversion rate. One study found that products with at least 50 reviews convert 2.5x better than those with zero.

You earned those reviews. You paid for them through discounts, returns, and customer service hours. Do not leave them behind.

Related: Once you move your reviews, you’ll want to preserve your SEO rankings too. Read How to Avoid Losing SEO Rankings When Moving from Amazon to WooCommerce.

Part 2: The Legal Part — What Amazon Actually Allows

Amazon’s Terms of Service prohibit you from exporting customer email addresses or contacting buyers directly. But reviews are different.

Amazon does not own your reviews. The customers wrote them, but the content is displayed on Amazon’s platform. You are allowed to display those same reviews on your own website as long as you:

• Do not imply the reviews were left on your site (be clear they are from Amazon)
• Do not modify or cherry‑pick reviews (display the good and the bad)
• Do not offer incentives for leaving reviews (past or future)

The safest approach: import all reviews, keep them unchanged, and add a disclaimer like “These reviews were collected on Amazon.”

I am not a lawyer. If you have millions in revenue, run this by your legal team. For most small and medium sellers, the risk is minimal.

Part 3: Method 1 – The Manual CSV Import (Free, But Painful)

This method works for stores with fewer than 200 reviews. It costs nothing but takes time.

Step 1 – Export Reviews from Amazon

Amazon does not have a one‑click review export. You need to manually copy them.

Go to your product listing on Amazon. Scroll to the customer reviews section. Copy each review’s author name, star rating, date, and text. Paste into a spreadsheet. Repeat for every product.

For 200 reviews, this takes 2–3 hours. For 1,000 reviews, don’t bother. Use Method 2 or 3.

Step 2 – Format Your CSV

Your CSV needs these columns:

Step 3 – Import with a Review Plugin

Install a WooCommerce review plugin like Customer Reviews for WooCommerce (free version works) or ReviewX. Both have CSV importers. Map your columns, run the import, and your reviews appear on the correct products.

Downside: Schema markup may not be automatic. You’ll need to configure your SEO plugin to pull review data into the product schema.

Related: If you’re still choosing a review plugin, read our comparison of the best plugins to migrate Amazon products to WooCommerce.

Part 4: Method 2 – Automated Plugin (Best for Most Stores)

For stores with 200–5,000 reviews, use a dedicated migration plugin. These tools connect to Amazon’s API (or parse your exported CSV) and push reviews to WooCommerce automatically.

Best Options

How to Do It with Ryviu (Example)

1. Install Ryviu on your WooCommerce site.
2. Export your Amazon reviews to CSV (copy‑paste method from Part 3, or hire a virtual assistant).
3. In Ryviu, go to Import → CSV. Upload your file.
4. Map columns: product ID, reviewer name, rating, date, content.
5. Run import. Ryviu automatically adds schema markup to your product pages.

Total time: 1–2 hours for CSV preparation, 15 minutes for import.

Cost: $29–$99 per year.

Result: Reviews displayed on your site. Google rich snippets appear within 2–4 weeks.

Part 5: Method 3 – Developer API Migration (For 5,000+ Reviews)

If you have thousands of reviews across hundreds of products, hire a developer. They can write a script that pulls reviews from Amazon’s Product Advertising API (or scrapes them) and inserts them directly into WooCommerce’s database.

What a good developer will do:

• Use Amazon’s API to fetch reviews (requires an Associate account)
• Match each review to the correct product by ASIN or SKU
• Insert reviews into WooCommerce’s wp_comments table with the correct comment_type (review)
• Update the _wc_average_rating and _wc_review_count meta fields for each product
• Generate proper schema markup via your SEO plugin or custom code

Cost: $1,000–3,000 depending on catalog size.

Time: 1–2 weeks.

When to choose this: You have 10,000+ reviews, or your products change frequently (e.g., fashion with seasonal SKUs). Otherwise, Method 2 is fine.

Part 6: How to Keep Schema Rich Results After Migration

Moving your reviews is only half the battle. You also need Google to display them as rich snippets.

Step 1 – Use an SEO Plugin That Supports Review Schema

Rank Math (free) and Yoast SEO Premium both support product schema with aggregate ratings. Rank Math’s free tier is usually sufficient. After importing your reviews, the plugin will automatically calculate average ratings and inject the correct schema markup.

Step 2 – Test Your Schema

Use Google’s Rich Results Test (search for it). Enter a product URL from your WooCommerce store. You should see:

• Product type
• aggregateRating with ratingValue and reviewCount
• review items with author, datePublished, and reviewBody

If you don’t see these, your SEO plugin or review plugin is misconfigured. Check that your review plugin is set to “display reviews as schema.”

Step 3 – Monitor Google Search Console

After your reviews are live, submit your sitemap to Google Search Console. In the “Enhancements” section, look for “Products” or “Review snippets.” Google may take 2–4 weeks to show your rich results.

Related: For a complete SEO setup, read our guide SEO for WooCommerce: 10 Settings That Actually Work.

Part 7: The Contrarian Take – When You Should NOT Import Reviews

I’ll lose some consulting fees here, but honesty matters.

Do not import Amazon reviews if:

• You have fewer than 20 reviews. Customers won’t trust you anyway. Start fresh.
• Your products have changed significantly (new formula, new design). Old reviews may mislead customers.
• You have a high percentage of negative reviews (under 3.5 stars). Those will hurt you on your own site too.

Do import if:

• You have 100+ reviews with a 4.2+ star average.
• Your products are identical to what you sold on Amazon.
• You want Google rich snippets and higher conversion rates.

Part 8: Real Example – What 1,200 Reviews Did for One Client

A home goods brand migrated from Amazon to WooCommerce. They had 1,200 reviews, 4.9 stars. They used Method 2 (Ryviu + Rank Math).

Results after 60 days:

They didn’t lose their reputation. They moved it.

Your Next Move

You earned those reviews. Don’t leave them on Amazon.

Choose the method that fits your catalog size. For most sellers with 200–5,000 reviews, Ryviu or Judge.me combined with Rank Math is the sweet spot. If you’d rather have us handle the entire migration — products, reviews, SEO, email automation — we offer fixed‑price packages.

Book a free consultation to discuss your review count and get a custom migration plan.

👉 Book Your Free Consultation →

Related Reading

• How to Avoid Losing SEO Rankings When Moving from Amazon to WooCommerce
• What Is the Best Plugin to Migrate Amazon Products to WooCommerce?
• Why I Migrated My Amazon FBA Business to WooCommerce (And Doubled My Margin in 90 Days)
• Store Audit & Strategy Session ($197 – credited toward any package)