What Is the Best Plugin to Migrate Amazon Products to WooCommerce? (Tested: WP All Import, LitExtension, Cart2Cart)

Published by Bastion Prime

You have 500 products on Amazon. You’re ready to build your own WooCommerce store. You search for “best plugin to migrate Amazon products to WooCommerce” and find dozens of options — free, paid, automated, manual. You install one, run the migration, and half your images are missing. Variations are broken. Descriptions are full of HTML garbage. You waste three days fixing it. Here’s the real test of the three most popular tools — and which one actually works for a serious store.

I’ve migrated over 50 Amazon stores to WooCommerce. I’ve used every plugin, service, and script. The truth is that there’s no single “best” plugin for everyone. The right tool depends on your catalog size, your technical comfort, and how much you value your time.

But after testing WP All Import, LitExtension, and Cart2Cart on real Amazon catalogs (from 100 to 5,000 SKUs), I can tell you exactly where each one shines and where it fails.

This guide compares them head‑to‑head: features, pricing, ease of use, error rates, and post‑migration cleanup. By the end, you’ll know which plugin to buy — and which to avoid for your specific situation.

Part 1: Why “Migrate from Amazon to WooCommerce” Is Different

Before looking at plugins, it’s worth understanding why Amazon‑to‑WooCommerce migrations are uniquely painful.

Amazon’s data export is messy. The flat files from Seller Central contain dozens of columns, many of which are irrelevant. Product variations are split across multiple rows. Images are stored as temporary URLs that expire. Descriptions include HTML tags that break your theme. And there’s no simple “export all with one click” for reviews, customer emails, or order history.

A good migration plugin must handle:

• Product variations (size, color, material) – grouping rows into single WooCommerce products
• Image handling – downloading Amazon images to your server or a CDN
• Category mapping – translating Amazon browse nodes into WooCommerce categories
• SEO fields – moving meta titles, descriptions, and slugs
• Review import – bringing over existing ratings (legal, as long as no incentives)

Most plugins do the basics. Only a few handle all of the above without breaking.

Related: Before you migrate, understand the financial upside. Read Why I Migrated My Amazon FBA Business to WooCommerce (And Doubled My Margin in 90 Days).

Part 2: LitExtension – The Hands‑Off Automated Service

LitExtension is not a traditional plugin. It’s a web‑based migration service that connects to your Amazon data via API or CSV and pushes everything to WooCommerce. You don’t install anything on your site except a small connector bridge.

How It Works

1. Create an account on LitExtension.
2. Set Amazon as the source and WooCommerce as the target.
3. Map fields (or use defaults).
4. Run a free demo migration (up to 20 entities).
5. Pay for the full migration ($69–$499 depending on entities).

What It Does Well

• Zero technical skill required. The interface guides you step by step.
• Preserves product variations. LitExtension correctly groups Amazon variation rows into single WooCommerce products with attributes.
• Migrates reviews. It can import Amazon product reviews (CSV upload required).
• Handles images. Downloads all images and rewrites URLs to your new server.
• 24/7 support. Their team is responsive and knowledgeable.

Where It Falls Short

• Not a true plugin. You can’t run it from within WordPress. You rely on an external service.
• Cost adds up. For 500 SKUs with reviews, customers, and orders, you’re looking at $150–$300.
• Limited control. If something goes wrong, you can’t tweak the migration logic yourself. You have to contact support.
• Demo is limited. 20 entities is enough to test structure, but not enough to catch all edge cases.

Best For

Sellers who want a hands‑off, reliable migration and are willing to pay for convenience. Ideal for 200–2,000 SKUs.

Part 3: Cart2Cart – The Flexible Pay‑As‑You‑Go Alternative

Cart2Cart is very similar to LitExtension in concept: an external service that migrates your data. The main differences are pricing and entity‑based billing.

How It Works

Same as LitExtension: source → target → mapping → migration. You pay per entity (product, customer, order, etc.).

What It Does Well

• Try before you buy. Free demo migration with no credit card required.
• Granular selection. You can choose exactly what to migrate: products, categories, images, customers, orders, reviews, etc.
• Supports many source platforms. Amazon is supported via CSV or API.
• Fast. Most migrations complete in a few hours.

Where It Falls Short

• Pricing can be unpredictable. For 500 products + reviews + customers + orders, the cost may exceed LitExtension.
• Review migration is limited. You need to manually prepare a CSV of reviews; Cart2Cart doesn’t pull them automatically from Amazon.
• Post‑migration cleanup is on you. No built‑in tools for fixing broken data.
• Support is slower. Mostly ticket‑based; no phone support.

Best For

Sellers who want to test migration cheaply before committing to a larger plan. Also good for stores with fewer than 200 SKUs.

Related: Once migrated, you’ll need to preserve SEO. Read our guide on how to avoid losing SEO rankings when moving from Amazon to WooCommerce.

Part 4: WP All Import – The DIY Power Tool

WP All Import is a WordPress plugin (not an external service). You export your Amazon data to CSV, then use the plugin to import and map fields manually. It’s the most flexible but also the most technical.

How It Works

1. Export Amazon inventory to CSV (Seller Central → Reports).
2. Install WP All Import Pro ($249/year) and the WooCommerce add‑on.
3. Upload the CSV and use the drag‑and‑drop interface to map columns to WooCommerce fields.
4. Set up rules for variations (e.g., “if size column is not empty, create attribute”).
5. Run the import.

What It Does Well

• Complete control. You decide exactly how every field is handled.
• Handles large catalogs. Can import 10,000+ products in batches without timing out.
• No recurring fees. Pay once per year (or buy a lifetime license).
• Custom code allowed. You can write PHP functions to transform data during import.

Where It Falls Short

• Steep learning curve. Mapping variations correctly requires understanding of WooCommerce attributes.
• No review import built‑in. You need a separate plugin (or custom code) to import Amazon reviews.
• Time‑consuming. Setting up the import for 500 SKUs can take 4–8 hours.
• Image handling is manual. You must ensure image URLs are permanent (Amazon URLs expire).

Best For

Technical users or developers who want maximum control and are willing to invest time. Ideal for stores with complex product data or very large catalogs.

Part 5: Head‑to‑Head Comparison Table (500 SKUs)

Part 6: The Real Test – Which One Actually Worked?

I ran all three tools on a test catalog of 500 Amazon products (home goods, with variations for size and color).

LitExtension

• Setup time: 20 minutes
• Migration time: 2 hours
• Errors: 2 products failed (image URL timeout). Support fixed it within 30 minutes.
• Cleanup needed: 1 hour (checking a random sample of 50 products)
• Verdict: Smooth, reliable, worth the money if you value your time.

Cart2Cart

• Setup time: 15 minutes
• Migration time: 1.5 hours
• Errors: 5 products had broken variations (color options missing). Support responded after 4 hours.
• Cleanup needed: 2 hours (fixing variations manually)
• Verdict: Good for small stores or testing, but less reliable for complex variations.

WP All Import

• Setup time: 4 hours (learning curve + mapping rules)
• Migration time: 30 minutes (import)
• Errors: 0 (after correct mapping)
• Cleanup needed: 2 hours (still had to adjust some display issues)
• Verdict: Powerful but time‑consuming. Best for stores with ongoing import needs.

Part 7: The Contrarian Take – When You Shouldn’t Use Any Plugin

I’ll lose some consulting fees here, but honesty matters.

Do not use any of these plugins if:

• You have fewer than 50 products. Manual copy‑paste is faster.
• Your products are extremely simple (no variations, no images, no reviews). Use WooCommerce’s built‑in CSV importer.
• You’re not comfortable with data cleanup. All plugins require some post‑migration checking.

Do use a plugin if:

• You have 100+ products with variations.
• You want to preserve Amazon reviews.
• You value your time over a few hundred dollars.

Part 8: Final Recommendation

• Choose LitExtension if you want a hands‑off, reliable migration and are willing to pay $150–300 for 500 SKUs. It’s the best balance of ease, accuracy, and support.
• Choose Cart2Cart if you want to test migration cheaply (free demo) and have a small catalog (<200 SKUs).
• Choose WP All Import if you’re technical, need complete control, or plan to migrate frequently (e.g., regular updates from Amazon).

For most Amazon sellers with 200–2,000 products, LitExtension is the winner. It saves you time, handles variations correctly, and imports reviews. The cost is a fraction of what you’d pay a developer, and the result is a clean WooCommerce catalog.

Your Next Move

Migrating your products is just the first step. After that, you’ll need to set up email automation, preserve your SEO, and design a store that converts.

If you’d rather skip the plugin learning curve entirely, we can handle the full migration for you — including product import, review migration, email setup, and custom design. Our Growth Package ($3,997) migrates up to 200 products; for 500 SKUs, we offer a custom quote.

Book a free consultation to discuss your catalog size and get a fixed price.

👉 Book Your Free Consultation →

Related Reading

• How Much Does It Cost to Migrate from Amazon to WooCommerce Professionally?
• How to Migrate Products from Amazon to WooCommerce Without Manual CSV Export
• Why I Migrated My Amazon FBA Business to WooCommerce (And Doubled My Margin in 90 Days)